Marketing Basics Vol. 2

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Marketing Basics Vol. 2

Master customer retention with Marketing Basics Vol. 2 by Dr. Ify Okwuosa!

This guide dives deep into the strategies that turn one-time buyers into lifelong customers, helping you build a loyal customer base and sustain long-term business growth.

What You’ll Learn:

The importance of customer retention and how to measure it

Key strategies like: How Follow-Up Brings Customer Retention

How to segment customers and focus on high-impact groups

Techniques for creating a customer retention-oriented team

Practical tools and exercises to implement retention strategies

Whether you’re a business owner, marketer, or customer service professional, this guide equips you with the skills to retain customers and maximize lifetime value. Start building customer loyalty today!